Generic Variants Of Medications
Product imitation is, certainly, production of generics. Regulatory bodies demand imitation to absolutely identical version from the point of bioequivalence. Something like quasi imitation do present of themselves production of new patent medications that are molecular analogues of existing products with low therapeutic advantages or with no advantages at all.
Criteria For Pharmaceutical Market Segmentation
From the point of view of manufacturers. the most important demographic characteristics is sex. It has been established that big part of population constitute females.
Customer Needs
Reference to older people may cause in our imagination images of poverty and losing, loneliness and diseases. In fact, these associations are far from the true. Only a very small part of older people in American society suits this stereotype.
Satisfaction Of Customer Needs
Medications improving quality of life are not new (oral contraceptives are in this category) but treatment having exactly this aim is a relatively new phenomenon. What is the basic sense of human life? On the mind come darwinian theories about survival, but survival itself means satisfaction just of primary needs which are basic but not major needs in human life.
People And Their Needs
Abraham Maslow pinpoints five needs which can be presented in from of vertical hierarchic structure where at the bottom are placed primary needs, but needs of higher order at the top.
Deviations From Norm And Their Symptoms
More often people define symptoms as serious ones depending on the degree of novelty and level of risk which, according to their opinion, is connected with these symptoms. Specialists say that serious symptoms often are stable or repeated.
Taking Decisions About Symptoms
This list may be prolonged but data proving contributing of each factor often is uncertain. However, in each individual case may be found proof that these factors play particular role in the difficult process of taking decision by patient in the beginning of his disease.
Patient's Attitude Towards Prescription Drugs
The evaluation of symptom sensitivity occurs under the influence of numerous frequently interconnected factors. Even thinking that things are serious, the patient does not necessarily ask for help, he may do self-treatment or even bend to the disease.
Pharmaceutical Environment
Criteria of segmentation depend on market nature. In marketing as basis for segmentation may be used demographic or socioeconomic variables, personality characteristics, indicators of lifestyle, and also behavioral characteristics (such as consumption rate, brand loyalty attitude, etc).
Developing Marketing Strategy
Representatives of Mattson Jack Group Company (St. Louis, USA) analyzed the results of patients data (out-patient medical record) usage for making market prognosis.